How might we offer a completely different experience by eating firewood grilled food at home?

PROBLEM

• A multi-disciplinary team faced the challenge of identifying a user need and coming up with a desirable solution which is also viable and feasible.
• They identified the need for people to socialise at home while enjoying a home cooked meal on a grill.

APPROACH

The team participated in several workshops and applied the design thinking method:

• They interviewed 12 users in order to understand what the users really need.
• They used various ideation techniques in order to create an initial solution.
• The solution was then tested with users and changes were made.
• Finally the team created the business model using the Business Model Canvas.

OUTCOME

The team created a innovative concept, WooDFood, which allows users to have a barbeque at home with friends and family without any fuss.