DESIGN THINKING WORKSHOP
How can we create a value added banking experience?
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PROBLEM
Professionals from diverse backgrounds participated in a Design Thinking workshop where they explored and experimented with how they could create a positive banking experience for customers.
APPROACH
- Eight diverse teams worked on the project challenge during 4 sessions. Fakawee facilitated the ideation, prototyping and iteration process.
- The teams developed personas and customer journey maps. They created storyboards and prototypes of their solutions. They then tested their solutions with customers.
- Following the interviews with users, teams drew insights from the feedback and improved or changed their ideas.
- Teams presented their solutions in elevator pitches.
OUTCOME
- Four final solutions were created.
- Participants learnt how to use new techniques to come up with ideas, how to co-create and iterate.
- They learnt the value of quick prototyping and the importance of getting feedback from the customer without investing a lot of resources in the solution.
TESTIMONIALS
“How do we add value to the end user? This is one of the problems that we have when developing software. In the Design Thinking workshop with Fakawee, I learnt and applied new methodologies which helped me to ensure that the new product brings value to the customer, while at the same time limiting the cost of a new development.”
ANTONIO CASTAÑO ROMERO – OPERATIONS DIRECTOR – QUODEM
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