Creating a new business idea using Design Thinking and Lean Startup

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PROBLEM

How can we build a creative mindset and experiment with agile methodologies?
The challenge was to bring more than 38 professionals together in order to learn and apply the design thinking method.
Each team is expected to create a solution with a sustainable business model.

APPROACH

7 multidisciplinary teams participated in presential creativity and innovation workshops. Each team selected a different challenge which they worked together to solve. The methodology included Design Thinking and Lean Startup.

Some of the challenges include the following:

  • How can we create a single online platform for multiple supermarkets?
  • How we can help older retirees entertain and socialise for a happier and more fulfilled life.
  • How can we improve the awareness of young children about a responsible consumption of food and encourage them to recycle?

OUTCOME

Teams conducted research with users to understand the underlying problems.
Each team created a solution which was then shared with users.
Finally improved solutions and business models were prepared.

 

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