REIMAGINING THE RETAIL EXPERIENCE
STRATEGY & DESIGN EXPERIENCES & BUSINESS MODEL
How do we create a new accesible retail experience in Europe?
PRIVATE DEVELOPER & OPERATOR RETAIL
The client faced the challenge of adapting a successful shopping centre experience from Latin America to a Europe.
The client wanted to enter the European market without understanding the retail and entertainment habits of the local market.
They also wanted to understand what the digital transformation in retail and changing consumer trends could mean for their business.
o Our team worked closely with experts in the retail sector to understand the how the sector is evolving and the implication of technology.
o We studied the trends of the evolution of the retail sector and identified the opportunities in the local market. We developed personas and identified which brands would be most appealing to them.
o We facilitated workshops where we discovered what consumers were really looking for in a shopping centre. We also benchmarked top international entertainment and leisure experiences.
o We proposed the positioning and target segments for the shopping centre. We also proposed the optimal mix of retail and experiences which would appeal to the local market.
o The retail mix served as a guide to the client of the brands which would appeal to the target market segments.
o The recommendations served as the base for the strategy to develop one of the leading accessible shopping centres in Spain.
Fakawee’s fun approach to tough problems and ability to juggle financial models and creative retail processes, integrates upstream budgetary constraints and financial issues to develop strategies that are quickly operational.
EDUARDO R. LAFFORGUE EXECUTIVE DIRECTOR AT HEADWATERS TOURISM, TORONTO