{"id":8520,"date":"2021-12-14T07:38:39","date_gmt":"2021-12-14T06:38:39","guid":{"rendered":"https:\/\/fakawee.co?p=8520"},"modified":"2022-08-17T09:36:06","modified_gmt":"2022-08-17T07:36:06","slug":"reimagining-the-retail-experience","status":"publish","type":"post","link":"https:\/\/fakawee.co\/reimagining-the-retail-experience\/","title":{"rendered":"Reimagining the retail experience"},"content":{"rendered":"<style type=\"text\/css\">\n  @media screen and (min-width: 787px) and (max-width: 2400px) {\n    .headerbanner {\n      z-index: 1 !important;\n      overflow: hidden;\n      position: relative;\n      padding-bottom: 145px !important;\n      margin-left: -10px !important;\n      padding: 30px;\n      margin: 0;\n      width: 1040px !important;\n      height: 300px !important;\n      background: linear-gradient(\n          180deg,\n          rgba(0, 0, 0, 0),\n          rgba(0, 0, 0, 0),\n          rgba(0, 0, 0, 0),\n          rgba(0, 0, 0, 0.5),\n          rgba(0, 0, 0, 0.5),\n          rgba(0, 0, 0, 0)\n        ),\n        url(\"https:\/\/fakawee.co\/wp-content\/uploads\/2022\/05\/Reimagining-The-Retail-Experience.jpg\")\n          no-repeat center left;\n    }\n  }\n  @media screen and (min-width: 320px) and (max-width: 786px) {\n  .headerbanner {\n    z-index: 1 !important;\n    overflow: hidden;\n    position: relative;\n    padding-bottom: 145px !important;\n    margin: 0;\n    width: 100% !important;\n    height: 300px !important;\n    background: linear-gradient(\n        180deg,\n        rgba(0, 0, 0, 0),\n        rgba(0, 0, 0, 0),\n        rgba(0, 0, 0, 0),\n        rgba(0, 0, 0, 0.5),\n        rgba(0, 0, 0, 0.5),\n        rgba(0, 0, 0, 0)\n      ),\n      url(\"https:\/\/fakawee.co\/wp-content\/uploads\/2022\/05\/Reimagining-The-Retail-Experience.jpg\")\n        no-repeat center left;\n    padding: 0;\n    background-position-x:center !important;\n  }\n  div.container {\n    display: flex;\n    padding: 5px 5px 5px 5px;\n    flex-direction: column;\n  }\n  h1 {\n    font-size: 20px !important;\n    margin-left: 15px;\n    margin-right: 10px;\n  }\n  img.alignleft.size-full.wp-image-9473 {\n    margin-left: 19px;\n  }\n  .flybutton {\n    align-self: flex-start !important;\n    margin-top: 0px !important;\n  }\n  .bread {\n    padding-left: 5% !important;\n    margin-left: 0% !important;\n    margin-right: 0% !important;\n  }\n  .testimonial{\n    width: 90% !important;\n  }\n}\n<\/style>\n<section class=\"headerbanner\">\n<h1 style=\"position: absolute; bottom: 20px; color: #fff; font-family: 'Montserrat' , sans-serif; font-weight: 600; font-size: 45px;\">Reimagining the retail experience<\/h1>\n<\/section>\n<div class=\"bread\" style=\"z-index: 2 !important; position: relative; padding: 10px 30px; background-color: #ed145b; color: #ffffff;\"><a href=\"https:\/\/fakawee.co\">Home<\/a> &gt; <a href=\"https:\/\/fakawee.cocase-studies\/\">Case Studies<\/a> &gt; <a href=\"https:\/\/fakawee.coretail\/\">Retail<\/a> &gt; Reimagining the retail experience<\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\n<p><strong><span style=\"font-family: Oswald; color: #000; font-size: 17pt;\">STRATEGY &amp; DESIGN EXPERIENCES &amp; BUSINESS MODEL<\/span><br \/>\n<\/strong><\/p>\n<p style=\"font-family: Oswald; color: #ed145b; font-size: 25pt;\">How do we create a new accesible retail experience in Europe?<\/p>\n<p><span style=\"font-family: Open sans; font-size: 14px; color: #b6b3b8;\">______<\/span><\/p>\n<\/div>\n<div class=\"container\">\n<div class=\"child\">\n<h2><strong><span style=\"font-family: Oswald; color: #ed145b; font-size: 18pt;\">PROBLEM<\/span><\/strong><\/h2>\n<ul>\n<li>The client faced the challenge of adapting a successful shopping centre experience from Latin America to Europe.<\/li>\n<li>The client wanted to enter the European market without understanding the retail and entertainment habits of the local market.<\/li>\n<li>They also wanted to understand what the digital transformation in retail and changing consumer trends could mean for their business.<\/li>\n<\/ul>\n<\/div>\n<div class=\"child\">\n<h2><strong><span style=\"color: #ed145b; font-family: Oswald; font-size: 18pt;\">APPROACH<br \/>\n<\/span><\/strong><\/h2>\n<ul>\n<li aria-level=\"1\">Our team worked closely with experts in the retail sector to understand how the sector is evolving and the implication of technology.<\/li>\n<li aria-level=\"1\">We studied the trends of the evolution of the retail sector and identified the opportunities in the local market. We developed personas and identified which brands would be most appealing to them.<\/li>\n<li aria-level=\"1\">We facilitated workshops where we discovered what consumers were really looking for in a shopping centre. We also benchmarked top international entertainment and leisure experiences.<\/li>\n<\/ul>\n<\/div>\n<div class=\"child\">\n<h2><strong><span style=\"font-family: Oswald; font-size: 18pt; color: #ed145b;\">OUTCOME<\/span><\/strong><\/h2>\n<ul>\n<li aria-level=\"1\">We proposed the positioning and target segments for the shopping centre. We also proposed the optimal mix of retail and experiences which would appeal to the local market.<\/li>\n<li aria-level=\"1\">The retail mix served as a guide to the client of the brands that would appeal to the target market segments.<\/li>\n<li aria-level=\"1\">The recommendations served as the base for the strategy to develop one of the leading accessible shopping centres in Spain.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Oswald; color: #ed145b;\"><strong><span style=\"font-size: 18pt;\">TESTIMONIALS<\/span><\/strong><\/span><\/p>\n<div style=\"display: flex; justify-content: left; align-items: center; background-color: #e9e9e9; padding: 20px 30px; height:auto;\">\n<div><img loading=\"lazy\" style=\"border-radius: 50%; border: 8px solid #fff;\" src=\"https:\/\/fakawee.co\/wp-content\/uploads\/2022\/08\/unnamed-13.png\" alt=\"client-image\" width=\"120\" height=\"120\" \/><\/div>\n<div style=\"margin-left: 40px !important; padding-top: 20px;\">\n<p class=\"testimonial\" style=\"font-size: 14px; line-height: 1.6; width: 600px;\">&#8220;Fakawee\u2019s fun approach to tough problems and ability to juggle financial models and creative retail processes, integrates upstream budgetary constraints and financial issues to develop strategies that are quickly operational.&#8221;<\/p>\n<p><span style=\"color: #ed145b;\"><b>EDUARDO R. LAFFORGUE <span style=\"color: #000;\"> &#8211; EXECUTIVE DIRECTOR AT HEADWATERS TOURISM, TORONTO<\/span> <\/b><\/span><b><span style=\"color: #ed145b;\"><\/span><\/b>\n<\/div>\n<\/div>\n<p>&nbsp;<br \/>\n<span style=\"font-family: Oswald; color: #ed145b;\"><strong><span style=\"font-size: 18pt;\">RELATED SERVICES<\/span><\/strong><\/span><\/p>\n<div style=\"display: flex; justify-content: space-between; flex-direction: column;\">\n<div>\n<div><a href=\"https:\/\/fakawee.cobusiness-innovation-strategy\/\"><img src=\"https:\/\/fakawee.co\/wp-content\/uploads\/2022\/03\/business-innovation-header.jpg\" alt=\"headerimg\" width=\"330\" \/><\/a><\/div>\n<div>\n<p style=\"margin-top: 5px; font-weight: bold; font-size: 14px; font-family:sans-serif;\"><a href=\"https:\/\/fakawee.cobusiness-innovation-strategy\/\">BUSINESS &#038; INNOVATION STRATERGY<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"flybutton\" style=\"align-self: flex-end; margin-top: -70px; margin-bottom: 70px;\"><a class=\"fly-hover\" style=\"padding: 15px 30px; background-color: #ed145b; color: #ffffff;\" href=\"https:\/\/fakawee.cocontact-us\/\">Let&#8217;s Fly<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The client faced the challenge of adapting a successful shopping centre experience from Latin America to Europe.<\/p>\n","protected":false},"author":1,"featured_media":10497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[164,185,186,160,151,175],"tags":[],"_links":{"self":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/posts\/8520"}],"collection":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/comments?post=8520"}],"version-history":[{"count":5,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/posts\/8520\/revisions"}],"predecessor-version":[{"id":11114,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/posts\/8520\/revisions\/11114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/media\/10497"}],"wp:attachment":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/media?parent=8520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/categories?post=8520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/tags?post=8520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}