{"id":5909,"date":"2019-02-18T16:41:41","date_gmt":"2019-02-18T15:41:41","guid":{"rendered":"http:\/\/pequenaperomatona.com\/?page_id=5909"},"modified":"2019-11-19T12:49:24","modified_gmt":"2019-11-19T11:49:24","slug":"projects-repositioning-a-lost-island","status":"publish","type":"page","link":"https:\/\/fakawee.co\/projects-repositioning-a-lost-island\/","title":{"rendered":"projects-repositioning a lost island"},"content":{"rendered":"[vc_row fullwidth=”true” attached=”true” css=”.vc_custom_1516026221640{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][\/vc_column][\/vc_row][mk_page_section bg_color=”#ffffff” bg_image=”https:\/\/fakawee.co\/wp-content\/uploads\/2019\/02\/repositioning-a-lost-island-1-1.jpg” bg_position=”center top” bg_stretch=”true” padding=”240″ visibility=”visible-dt”][vc_column][vc_column_text]CASE STUDIES<\/span>
\nREPOSITIONING AN ISLAND <\/span>[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_color=”#ffffff” bg_image=”https:\/\/fakawee.co\/wp-content\/uploads\/2019\/02\/repositioning-a-lost-island-1-1.jpg” bg_position=”center top” bg_stretch=”true” padding=”240″ visibility=”hidden-dt”][vc_column][vc_column_text]CASE STUDIES<\/span>
\nREPOSITIONING AN ISLAND <\/span>[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_position=”right top” bg_repeat=”no-repeat” bg_stretch=”true” padding=”50″][vc_column][vc_column_text]\n

STRATEGY & DESIGN EXPERIENCES<\/span><\/p>\n

How might we reinvigorate a tourism destination and create value for the island?<\/span><\/strong><\/p>\n

______<\/span><\/strong><\/p>\n

PUBLIC SECTOR\u00a0\u00a0TOURISM<\/span><\/span><\/strong><\/p>\n

Being\u00a0different\u00a0as a tourism destination is tough. How do you differentiate your offer when there are new destinations popping up with new facilities and experiences at highly competitive prices?
\n<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_position=”right top” bg_repeat=”no-repeat” bg_stretch=”true” padding=”50″][vc_column width=”1\/3″][vc_column_text]CHALLENGE<\/span><\/p>\n

Tourism is all about people and creating unforgettable experiences.<\/span><\/span><\/p>\n

The client was struggling with tough competition, reduced revenues, struggling businesses and unemployment. To make things even more complex tourists are more informed and more demanding than ever before. Digital savvy clients are transforming the tourism industry.
\n<\/span><\/span><\/p>\n

How could the client attract new segments like millennials and digital natives? What are the opportunities? These are some of the questions that we answered.
\n<\/span><\/span><\/p>\n

 <\/p>\n

 <\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]APPROACH<\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>We needed to understand the underlying issues facing local business and communities, as well as the needs of tourists. <\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>We conducted extensive research through data analysis, workshops and interviews with stakeholders from the public- and private- sector, as well as with local communities.\u00a0<\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>Working closely with the local team, we created tourism products which we validated with customers and stakeholders. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]OUTCOME<\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>The national Tourism Master Plan provided a clear direction for the development of tourism. It defined key strategic projects with short and longer term goals.<\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>The plan was validated in multi-stakeholder workshops with more than 120 participants.<\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>The Plan was approved by Cabinet and a task force put in place for implementation. <\/span><\/p>\n

o\u00a0\u00a0\u00a0 <\/span>5 Programmes were developed in order to develop new products and build capacity. <\/span>[\/vc_column_text][\/vc_column][vc_column][vc_column_text]\n

\u00a0 \u00a0 RELATED SERVICES\u00a0 <\/span>BUSINESS STRATEGY<\/a>, DESIGN EXPERIENCES<\/a>,\u00a0BUSINESS MODEL INNOVATION<\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/mk_page_section][vc_row css=”.vc_custom_1470770101678{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 40px !important;padding-left: 0px !important;}”][vc_column][vc_column_text][\/vc_column_text][mk_padding_divider size=”15″][\/vc_column][\/vc_row][mk_page_section bg_color=”#f5f5f5″ bg_position=”center top” bg_repeat=”no-repeat” bg_stretch=”true” padding=”80″ section_id=”about”][vc_column width=”1\/3″][vc_column_text]\"\"<\/p>\n

 <\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_column_text]“<\/span><\/strong><\/p>\n

Nanita is a powerhouse when it comes to tourism, specifically sustainable tourism development. A natural project leader; her engaging personality coupled with financial analysis, and strong knowledge of the travel and tourism industry set her apart.<\/span><\/p>\n

 <\/p>\n

______<\/span><\/strong><\/p>\n

K. DENAYE HINDS <\/span><\/strong>LEED AP, DIRECTOR OF CORPORATE DEVELOPMENT, OBM INTERNATIONAL<\/span><\/strong>[\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” padding=”60″ min_height=”384″ full_width=”true”][vc_column css=”.vc_custom_1491519384517{padding-top: 60px !important;padding-bottom: 80px !important;}”][vc_column_text]\n

\"\"<\/p>\n[\/vc_column_text][\/vc_column][vc_column][vc_column_text]\"\"<\/a>[\/vc_column_text][\/vc_column][\/mk_page_section][vc_row css=”.vc_custom_1470770101678{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 40px !important;padding-left: 0px !important;}”][vc_column][vc_column_text][\/vc_column_text][mk_padding_divider size=”15″][\/vc_column][\/vc_row][mk_page_section bg_color=”#ed145b” bg_position=”center center” bg_repeat=”no-repeat” padding=”35″ min_height=”35″ vertical_centered=”true” section_id=”clientes”][vc_column width=”2\/6″ css=”.vc_custom_1491519384517{padding-top: 60px !important;padding-bottom: 80px !important;}”][vc_column_text]\"\"[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_column_text]\n

WHERE WE ARE <\/span><\/span><\/p>\n

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\n08006 Barcelona (Spain)
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\n\u00a92019 Fakawee<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/mk_page_section][vc_column width=”1\/2″ css=”.vc_custom_1491521694784{padding-top: 60px !important;}”][\/vc_column]\n","protected":false},"excerpt":{"rendered":"

[vc_row fullwidth=”true” attached=”true” css=”.vc_custom_1516026221640{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column][\/vc_column][\/vc_row][mk_page_section bg_color=”#ffffff” bg_image=”https:\/\/fakawee.co\/wp-content\/uploads\/2019\/02\/repositioning-a-lost-island-1-1.jpg” bg_position=”center top” bg_stretch=”true” padding=”240″ visibility=”visible-dt”][vc_column][vc_column_text]CASE STUDIES REPOSITIONING AN ISLAND [\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_color=”#ffffff” bg_image=”https:\/\/fakawee.co\/wp-content\/uploads\/2019\/02\/repositioning-a-lost-island-1-1.jpg” bg_position=”center top” bg_stretch=”true” padding=”240″ visibility=”hidden-dt”][vc_column][vc_column_text]CASE STUDIES REPOSITIONING AN ISLAND [\/vc_column_text][\/vc_column][\/mk_page_section][mk_page_section bg_position=”right top” bg_repeat=”no-repeat” bg_stretch=”true” padding=”50″][vc_column][vc_column_text] STRATEGY & DESIGN EXPERIENCES How might we reinvigorate a tourism destination and create value […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/pages\/5909"}],"collection":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/comments?post=5909"}],"version-history":[{"count":5,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/pages\/5909\/revisions"}],"predecessor-version":[{"id":7913,"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/pages\/5909\/revisions\/7913"}],"wp:attachment":[{"href":"https:\/\/fakawee.co\/wp-json\/wp\/v2\/media?parent=5909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}