STRATEGY & DESIGN EXPERIENCES & BUSINESS MODEL

How do we create value for local communities from rural tourism?

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PUBLIC SECTOR  TOURISM

How can rural areas diversify their economy while respecting their natural beauty and culture?

CHALLENGE

The United Nations Sustainable Development Goals is a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

The client’s objective was to reduce poverty and create positive economic and social impact in rural communities through rural tourism.

A key challenge was to engage various stakeholders in the project, from the local communities and different levels of government, to the private sector and participating agencies from the UN.

APPROACH

o    The project team conducted an extensive market study in collaboration with  local partners. 

o    Stakeholder consultations were held with the public and private sector.

o    Communities across 19 municipalities participated in workshops.

OUTCOME

o    The plan defined the strategy, key projects, capacity building and investment requirements for the development of rural tourism. 

o    It was approved by local and national stakeholders, as well as by the UN agencies in more than 6 workshops at a national and local level.

    RELATED SERVICES BUSINESS STRATEGY, DESIGN EXPERIENCES, BUSINESS MODEL INNOVATION, MANAGE TRANSFORMATION

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One of the greatest challenges of the project was to engage different stakeholders, from local rural communities to government and UN agencies. Nanita and the team worked closely with local, regional and national teams throughout the project, communicating and validating every step of the process.

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DR. MARIJA MAKSIN PRESIDENT OF SCIENTIFIC COUNCIL OF IAUS SERBIA